The Pixar Touch is the story of a few mavericks who stuck it out in the era where Disney ruled the animation space and dedicated their prime to the cause of developing 3D animation. In a time where 2D animation ruled the roost, of which Disney was the King, and 3D was wished away as only suitable for advertisements or professional grade publishing and non-entertainment related applications such as healthcare, these guys worked tirelessly with a single point aim of making 1 3D film in their lifetime and boy did they make 1 film. With that one film as good as Toy Story, they broke all technology and commercial barriers and established themselves as the Gold standard in animation surpassing even the mighty Disney in their technical prowess.
Pixar Touch is the heart warming and inspiring story of John Lesseter, Ed Catmull and the visionary Steve Jobs who made the core of Pixar Animation Studios and their herculean effort to make 3D technologies suitable for animation movies.
Readers will be amazed to find that these guys were not just animators and artists but actually inventors and scientists who were behind multiple complicated algorithms for rendering, texturing, colouring, shading and what not. They almost worked like a kitchen cooking up new algorithms and ways every day to enhance the animation potential of 3D. Their work almost solely forms the base of the work that adobe does today in desktop publishing and the healthcare imaging industry apart from giving us the wonderful world of 3D animation.
The book also explores the complicated relationship between Disney and Pixar and how Steve Jobs took this group from being a technology provider for Disney to an animation powerhouse giving ground breaking hits after hits.
Extremely well written and pacy, The Pixar Touch will take you inside the world of Toy Story, Finding Nemo, Wall-E, Monstors Inc and many other hidden gems and the gems who worked tirelessly to bring these movies to us.
